Always Was Hoodie - Black
At first glance, the Always Was Hoodie might look like just another black hoodie—but get a little closer, and the details carry a message of resistance and sovereignty through thoughtful design elements.
Crafted from a premium 330gsm fleece blend, this hoodie is built for warmth, comfort, and durability.
- On the front, an embroidered Aboriginal flag outline in black sits at the centre chest—lowkey but loaded with meaning.
- On the back, the powerful chant "Always Was, Always Will Be" stands out in high-density puff print, designed to look as if it’s been sprayed on with a black spray can.
- A Clothing The Gaps logo patch on the sleeve adds a subtle pop of red, black, and yellow, tying it all together.
It’s understated. It’s bold. It’s a statement. 🖤
This product is also available in select Universal Stores across the Country. Check it out here.
Please note: This hoodie runs a bit smaller than our usual hoodies - we suggest sizing up.
- Low stock - 17 items left
- Backordered, shipping soon
- 60% Cotton & 40% Polyester
- Kangaroo Pocket
Find your deadly fit, see our size chat above the 'add to cart' button.
This product is Ally Friendly.
Ally friendly merch is for everyone.
When we see non-Indigenous people wearing our designs, we feel proud that they are repping our merch and culture.
When we see Aboriginal designs in the world, it means Indigenous people are not invisible in the landscape.
But, purchasing from Aboriginal brands, businesses and wearing Indigenous designs alone is surface-level allyship. There needs to be more commitment than just buying from Aboriginal brands and businesses.
Wearing Aboriginal design is not dismantling a system that oppresses Indigenous people. Allies need to do more and learn more. Wearing our tees is a great starting point. We have equipped you with our merch and some of the educational content to go with them. We want you to go out in the world, have these important conversations and find ways to do more and support more.
The full phrase "Always Was, Always Will Be Aboriginal Land" can be traced back to the Aboriginal land rights movement in far-western New South Wales.
The late Barkandji man Uncle William Bates is credited with leading the rallies that birthed the cry, which is now ubiquitous at Aboriginal civil rights rallies.
The phrase came from a conversation in which Uncle William said to his father, "it's not your land anymore, whitefellas own it".
Uncle Jim Bates replied: "No, they only borrowed it; it always was, and always will be Aboriginal land."
Source: ABC News 30/4/2021
We aim to ship between 1-2 work days.
Our goal is for you to love what you have purchased and we are stoked to offer free returns on full priced items!
All you need to do to start a return or exchange is head to our Returns Portal.
Some exclusions apply, see our full Returns and Exchanges policy for all the deets.
