Our Why

Clothing The Gaps creates merch with a message that sparks conversations. We make clothes that influence social change by uniting people (Indigenous and non-Indigenous) through fashion and a cause. 

We are committed to using our brand and platform to campaign, educate and elevate Aboriginal peoples' voices and causes. 

As a social enterprise, we use business as a vehicle to fund and support the work of Clothing The Gaps Foundation. The Foundation was established in March 2021 to move away from traditional funding models.

Our Values

At the heart of Clothing The Gaps lie the values of elevating, educating, advocating and motivating people for positive social change.

We put these values in to action by creating platforms and spaces to: 

Elevate, represent and promote Aboriginal voices and excellence to further enable Aboriginal people to celebrate their identity and visibility in the world.

Educate and start conversations with the wider Australian population about causes or issues affecting Aboriginal Australia. To promote reconciliation and welcome non-Indigenous people to learn about, celebrate and support Aboriginal Australia. 

Motivate people and activate Aboriginal Communities to make positive lifestyle choices and be healthier in their mind, body and spiritTo motivate people to take action and use their own voice for social change.

Advocate and campaign for social change on issues impacting on Aboriginal people and their Communities.

Our Impact

As a social enterprise, Clothing The Gaps is proudly reinvesting in meaningful impact through the  Clothing The Gaps Foundation . The Foundation is an independent Aboriginal-led not for profit, driven by public health practitioners.

The Clothing The Gaps Foundation exists to get Aboriginal people moving so that years are added to Aboriginal peoples lives. One of our major fundraising activities are our virtual run / walks that are held during NAIDOC Week. So far we have held four events with over 20,000 people participate. We are proud that in our 2021 Heal Country we increased Aboriginal and Torres Strait Islander participation to 40% through our #MobRunThis Community tool kit.

Your tee is part of a movement that creates movement! 

Find out more about our impact and how to get involved here.