Shades of Deadly

Shades of Deadly - Challenging stereotypes. Celebrating identities. 

This campaign was created to challenge stereotypes of First Nation people, create a platform for culture and a safe space for Aboriginal and Torres Strait Islander people to embrace their identities.

It's an opportunity to educate the wider community about the diversity of First Nations people and experiences in Australia.

It's not about judging each other by colour or appearance.

It's about our connection to Community, culture, land and people which shapes us and our identity. 

Identity is a product of stories and journeys that shape our spirit, values and decision making.

Our roots, family, Community and self gives us that identity.




If you’re curious, interested, baffled, or thinking of super-casually dropping some words into a conversation or piece of writing yourself, this handy usage guide is for you.

Interesting informative read by Jack Laitmore. Jack is the Indigenous affairs journalist at The Age. He is a Birpai man with family ties to Thungutti and Gumbaynggirr nations.

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Shades of Deadly products

Shades of Deadly