Shades of Deadly


We are decolonising our platform and wardrobes
through 'Mob Only' pieces.
It's important to us as an Aboriginal owned and led brand
that we create a space that is just for mob.
Our first 'Mob Only' piece is about
Aboriginal and Torres Strait Islander identity.
These conversations are grown from and in our Communities.
They directly impact and relate to our people.
Shades of Deadly is a campaign created for
Aboriginal and Torres Strait Islander people.
This campaign was created to challenge Aboriginal stereotypes,
create a platform for culture and a safe space for Aboriginal people
to embrace their identities.
It's an opportunity to educate the wider community
about the diversity in Aboriginal people and culture.