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50 YEARS OF DEADLY | NAIDOC WEEK 2026
It started as a single day of protest. In 1938, over a thousand Aboriginal people marched through Sydney demanding citizenship rights. That act of resistance became a movement. By 1975, Mob had taken full control of the committee and expanded it to a whole week.
NAIDOC has always been more than a week. It's a platform, a protest and proof that we're still here. This year marks 50 years of NAIDOC Week. Fifty years of themes that spoke truth, put culture front and centre, and reminded this country of who we are.
Our Clothing The Gaps NAIDOC collection incorporates every theme from 1976 to 2026, set against the Aboriginal and Torres Strait Islander flags. A powerful timeline of history, resistance and celebration.
This collection honours all of it.
The Legacy of the Aborigines Advancement League
The Aborigines Advancement League, known as The League, turns 70 this year. It's the oldest Aboriginal organisation in Victoria. And it's widely regarded as the mother of all Aboriginal organisations established in the state.
Its roots go back to Yorta Yorta Elder William Cooper, who founded the Australian Aborigines' League and helped lead the 1938 Day of Mourning. The same protest NAIDOC was born from.
Dr Aunty Esme Bamblett tells the story.
NAIDOC STAPLES
ALWAYS WAS, ALWAYS WILL BE
When you wear our 'Always Was, Always Will Be' tees you recognise that First Nation peoples have occupied and cared for this Country for 65,000 years.
