Australia Day on January 26 is not a date to celebrate. Wear your values and spark a conversation.

For First Nations people, it is a day of survival and mourning that marks the beginning of invasion and ongoing colonial violence in Australia. The continued debate around January 26 highlights the lack of truth telling, awareness and empathy still present today.

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    Jan 26 Merch

    Not a date to celebrate. For many First Nations people, January 26 marks invasion, dispossession and survival, not celebration. Our Jan 26 range supports truth telling and a day of mourning and reflection.

    Tees, posters, pins and stickers to wear your values and spark important conversations. Join the movement.


    Resources and Blogs

    Not A Date To Celebrate

    Learn more about our Not a Date to Celebrate campaign and access resources designed to support truth telling, education, and action. From understanding why January 26 is a day of mourning for many First Nations people, to ways you can show solidarity beyond wearing your values, our resources are here to help deepen awareness and encourage meaningful change.