At first glance, the Always Was Hoodie might look like just another hoodie but get a little closer and the details carry a message of resistance and sovereignty through thoughtful design elements.
Lowkey but loaded with meaning on the front, an embroidered Aboriginal flag outline is in centre chest
On the back, the powerful chant "Always Was, Always Will Be" stands out in high-density puff print.
A Clothing The Gaps logo patch on the sleeve adds a subtle pop of red, black, and yellow, tying it all together.
It’s understated. It’s bold. It’s a statement. 🖤
Please note: This hoodie runs a bit smaller than our usual hoodies - we suggest sizing up 1-2 sizes.
'- 60% Cotton & 40% Polyester
- 330gsm fleece blend
- Kangaroo Pocket
- Embroidered Aboriginal flag outline on front
- On the back, 'Always Was, Always Will Be' high-density puff print
- A Clothing The Gaps logo patch on the sleeve
- Designed on Wurundjeri Country made ethically in China
Find your deadly fit, see our size chat above the 'add to cart' button.
This product is Ally Friendly.
Ally friendly merch is for everyone.
When we see non-Indigenous people wearing our designs, we feel proud that they are repping our merch and culture.
When we see Aboriginal designs in the world, it means Indigenous people are not invisible in the landscape.
But, purchasing from Aboriginal brands, businesses and wearing Indigenous designs alone is surface-level allyship. There needs to be more commitment than just buying from Aboriginal brands and businesses.
Wearing Aboriginal design is not dismantling a system that oppresses Indigenous people. Allies need to do more and learn more. Wearing our tees is a great starting point. We have equipped you with our merch and some of the educational content to go with them. We want you to go out in the world, have these important conversations and find ways to do more and support more.
The full phrase "Always Was, Always Will Be Aboriginal Land" can be traced back to the Aboriginal land rights movement in far-western New South Wales.
The late Barkandji man Uncle William Bates is credited with leading the rallies that birthed the cry, which is now ubiquitous at Aboriginal civil rights rallies.
The phrase came from a conversation in which Uncle William said to his father, "it's not your land anymore, whitefellas own it".
Uncle Jim Bates replied: "No, they only borrowed it; it always was, and always will be Aboriginal land."
Fit is a little bit on the bigger side. But that makes it extra comfy. Incredible qualities so warm and such a beautiful colour. I’m so happy that I bought this hoodie. I hope it gets a lot of really important conversation started. Love this item
So they say we stole this land, Briggs says the children came back, I would like to think we only borrowed it and will give it back to the DreamTime Asp but I wish we left it better than we found it.
