Sometimes things really are just for mob to connect with.
Our new ‘Mob Only’ pieces are centered around the word ‘Sovereign’, recognising the ongoing ancestral ties between the land and Aboriginal and Torres Strait Islander peoples. Sovereignty fundamentally challenges Terra Nullius, as sovereignty was never ceded on this land.
'Mob Only' pieces are created specifically & exclusively for Aboriginal and Torres Strait Islander people. It's important to us as an Aboriginal owned and led brand that we create a space that is just for mob.
Our 'Mob Only' pieces focus on Aboriginal and Torres Strait Islander identity. They directly impact and relate to our people.
It's deeply personal.