Can I wear this? Mob Only and Ally Friendly - Making it easier for you and us :)

Navigating Allyship and Appropriation: A Common Question at Clothing The Gaps
Sometimes, it can be confusing navigating the space between allyship and appropriation, and we get this question all the time at Clothing The Gaps.
The DMs usually go something like this:
"Hi there, I'm a non-Indigenous person and I really love your products. I want to support Aboriginal people and causes, but I don't want to offend anyone or for it to be seen as cultural appropriation. Just wanted to double check before I buy something—it's okay if I wear your Aboriginal designs and merch?"
This question is so important, and we’re glad it’s being asked. It shows that people genuinely care about getting it right, which we absolutely appreciate.
To help navigate this space, we’ve created the Ally Friendly and Mob Only symbols to guide your purchases. These symbols are featured in all product descriptions on our website and on our product swing tags. Here’s what they mean:
Ally Friendly merch is created with our mob in our heart and everyone in mind.
Ally Friendly merch is for everyone.
When we see non-Indigenous people wearing our designs, we feel proud that they are repping Indigenous fashion, our merch, and culture. It means that Aboriginal designs are visible in the world, and Indigenous people are not invisible.
Wearing our designs—whether it’s our Free The Flag tee or Not A Date To Celebrate design—helps start conversations that matter. You’re not just wearing a t-shirt, you’re making a statement. Wearing our designs carries these important conversations into spaces where the Aboriginal community may not be represented, and that helps us push for change where it’s needed most.
Wearing Aboriginal Designs Is Just the Start
Purchasing from Aboriginal brands and wearing Indigenous designs is a great start, but it’s just the beginning. True support goes beyond just buying products. Wearing our tees doesn’t dismantle systems that oppress Indigenous people, but it’s a meaningful step toward greater awareness and action.
At Clothing The Gaps, we equip you with not just the merch, but also educational resources, campaigns, and storytelling. But the learning journey doesn’t end with the purchase—it continues with you.
Mob Only merch is designed exclusively for Indigenous peoples to wear.
When we create Mob Only items, we make it clear in the product description and on our tags. For example, our Shades of Deadly slogan tees are for Mob only. If you don’t understand the lingo (language) on the tee, then it’s probably not for you.
Taking It a Step Further: Becoming an Accomplice
We also like the term “accomplice,” which takes allyship one step further. We encourage you to read this article Where do you fit? Tokenistic, ally – or accomplice? by Summer May Finlay (Yorta Yorta).
Want to read more:
We’re more than a tee, we’re a conversation starter.
I was going to buy some clothes to support my indigenous Aussie brothers and sisters until I found out your organisation have “ally friendly” and “mob only” clothing. Also a whole section about cultural appropriation. I won’t support any racist organisation that wants to divide Australia. Best of luck with your American style bigotry, I’m sure it will lead to a fairer and more equal Australia 🙄.
With that said I hope you have a great day and learn to love and respect your brothers and sisters.
Kind regards
James
Hi! This is a great article and resource, thank you.
FYI, the link to Fashion Journal doesn’t work. It seems to want to point to here: https://fashionjournal.com.au/fashion/is-it-cultural-appropriation-to-wear-indigenous-australian-designs/
Amazing products, comfortable tees!
I feel privileged to wear something that people non-indigenous & Indigenous Australians can wear with pride and spread awareness 🖤💛❤#freetheflag
Thanks so much for this. Unfortunately growing up and going to school in the 80s and 90s my education was appallingly lacking and I’m working hard to ‘fix this’, so I’m truly, so grateful for this advice. Trying to be a better ally myself, and make sure my three kids can grown into proud and informed allies also.
This is great and helps fellas like me understand and try to be better in this space
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