Shades of Deadly

Shades of Deadly - Challenging stereotypes. Celebrating identities.

This campaign was created to challenge stereotypes of First Nation people, create a platform for culture and a safe space for Aboriginal and Torres Strait Islander people to embrace their identities.

It's an opportunity to educate the wider community about the diversity of First Nations people and experiences in Australia.

It's not about judging each other by colour, or appearance.

It's about our connection to Community, culture, land and people which shapes us and our identity.

Identity is a product of stories and journies that shape our spirit, values and decision making.

Our roots, family, Community and self gives us that identity.

Shades of Deadly | Up Close & Personal


From the voices of Aboiriginal and Torres Strait Islander people



Read here

Story Tellers

Shades Of Deadly products available now!

Mob Only