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The debate around January 26 has sparked conversations across the country, and Australian Venue Co. (AVC)—a chain of over 200 pubs—found itself in the middle of it all. Initially, AVC made a bold move by deciding not to celebrate the day, acknowledging the pain and division it causes for many, especially First Nations peoples. But after public backlash and boycott threats, the company reversed its decision, allowing patrons to choose how they celebrate.
This backflip was a missed opportunity for leadership. It signalled that public pressure could outweigh a commitment to truth-telling and inclusion. For First Nations peoples, January 26 isn’t a day of celebration but one of mourning, survival, and remembrance—a stark reminder of the ongoing impacts of colonisation. While navigating polarising issues is challenging, this moment highlights how businesses have the power to foster healing and unity if they stand firm in their values.

If you've got a choice to go to work - Invasion day is not just another day in the office. Make sure you are centring First Nations people and voices and not just going about your business as usual. Recognise your privilege and the fact, that Jan 26 is painful day for First Nations people and marks the beginning of the dispossession of land, violence, massacres and genocide for First Nations People.

Surviving Invasion day: Some Tips for Mob
For First Nations people, there are many things that can help sustain our emotional and spiritual wellbeing and there isn’t a one size fits all approach - so, Mob drop into the comments below and share with us other things you do to survive Invasion Day.
Photo: Caroline Kell - Blak Wattle Consulting