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The debate around January 26 has sparked conversations across the country, and Australian Venue Co. (AVC)—a chain of over 200 pubs—found itself in the middle of it all. Initially, AVC made a bold move by deciding not to celebrate the day, acknowledging the pain and division it causes for many, especially First Nations peoples. But after public backlash and boycott threats, the company reversed its decision, allowing patrons to choose how they celebrate.
This backflip was a missed opportunity for leadership. It signalled that public pressure could outweigh a commitment to truth-telling and inclusion. For First Nations peoples, January 26 isn’t a day of celebration but one of mourning, survival, and remembrance—a stark reminder of the ongoing impacts of colonisation. While navigating polarising issues is challenging, this moment highlights how businesses have the power to foster healing and unity if they stand firm in their values.
The question needs to be asked. Are these patriots or public holiday enjoyers alike fully aware of what they are celebrating? Or are they using the day as an excuse to have a blowout or picnic in the park, ignorant to the ongoing impacts of colonial violence?
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