Blogs
The debate around January 26 has sparked conversations across the country, and Australian Venue Co. (AVC)—a chain of over 200 pubs—found itself in the middle of it all. Initially, AVC made a bold move by deciding not to celebrate the day, acknowledging the pain and division it causes for many, especially First Nations peoples. But after public backlash and boycott threats, the company reversed its decision, allowing patrons to choose how they celebrate.
This backflip was a missed opportunity for leadership. It signalled that public pressure could outweigh a commitment to truth-telling and inclusion. For First Nations peoples, January 26 isn’t a day of celebration but one of mourning, survival, and remembrance—a stark reminder of the ongoing impacts of colonisation. While navigating polarising issues is challenging, this moment highlights how businesses have the power to foster healing and unity if they stand firm in their values.
Collection of stories...
“My mum told me to be careful as I left for work this morning wearing my CTG ‘always was always will be’ tee. She tells me to be careful while she still celebrates Invasion day, as if she is conscious of the hateful ideals and personalities of people who still celebrate while also deciding to join them. Warning me about those that she allies with…so very unnerving”. (Non-Indigenous, non-binary, larger regional town, NSW).
