NAIDOC 2024 - Keep the Fire Burning, Blak Loud & Proud!

In light of a failed referendum for a First Nations Voice to parliament, the significance of the NAIDOC theme 'Keep The Fire Burning! Blak, Loud and Proud' is deeply felt and we shared some some lovely and hilarious moments creating this campaign with the Elders:
Uncle Herb Patten (Gunai-Kurnai)
Aunty Jacqui Stewart (Taungurung)
The Blak, Loud and Proud range within the NAIDOC collection is Mob Only and celebrates our Blakness without holding back. We are 65,000 years strong!
Keep the Fire Burning (Ally Friendly Range)
This Ally Friendly NAIDOC range is a reminder of enduring strength and resistance of Aboriginal Torres Strait Islander Communities but, also of the role of all people to Keep The First Burning and the momentum going.
“As we honour this flame, we kindle the sparks of pride and unity, igniting a renewed commitment to acknowledging, preserving, and sharing the cultural heritage that enriches our nation.” (NAIDOC Committee, 2024)
Can I wear that?
Just as as a reminder, every piece we create is tagged as being either ‘Ally Friendly’ or ‘Mob Only’.
We use these tags as symbols to help you navigate your purchase so that you can be confident what you’re wearing is appropriate for you.Within the 2024 NAIDOC Collection, you will see that some of these pieces are 'Mob Only'.
Click here to learn more about why we created a 'Mob Only' range.
Mob - we'd love to hear what the NAIDOC theme means to you! Share your reflections in the comments below.
Thanks for the Ally range. Makes it easier to choose what’s appropriate for a gubba like me to wear. Will be buying a beanie or cap i. The next weekStill have my yes hoodie that I wear despite the dismal response I won’t give up hoping.
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